Hot on the heels of the announcement of his partnership with Nike in April 2023, a larger-than-life Erling Haaland appeared to descend on the brand’s flagship NikeTown London store.

As my role as Character Producer I oversaw the production of this powerful augmented reality activation project. Part of my role was to manage the volumetric capture of Erling Halland at Dimension Studio and project manage the final delivery of the AR assets supplied by Dimension to OMM Agency who finalised the final video.