Following the unveiling of his partnership with Nike in April 2023, the towering figure of Erling Haaland made a grand entrance at NikeTown London.

As the Character Producer, I spearheaded the execution of this impactful augmented reality activation project. My responsibilities included overseeing the volumetric capture of Erling Haaland at Dimension Studio and managing the delivery of AR assets to OMM Agency, who crafted the final video.