Mario & Sonic at the London 2012 Olympic Games

Video Game

"Mario & Sonic at the London 2012 Olympic Games" emerged in 2011 as an exhilarating sports and party game, crafted by Sega Japan. Continuing the tradition set by its predecessors, this title was published by Nintendo in Japan and Sega in all other regions, with the backing of the International Olympic Committee through exclusive licensee International Sports Multimedia.

As the third installment in the beloved Mario & Sonic series, it garnered immense anticipation following the commercial success of its forerunners. Moreover, as the Official Video Game of the 2012 Olympic Games, it held a special significance in capturing the spirit of the global event.

The game's release dates unfolded as follows: November 15, 2011, in North America; November 17, 2011, in Australia; November 18, 2011, in Europe; and December 8, 2011, in Japan. Additionally, a version for the Nintendo 3DS hit shelves in February 2012, further expanding its reach.

In my capacity with ISM, I collaborated closely with Sega on both the Wii and 3DS iterations of the game. From its inception to the final approval from the International Olympic Committee, I was deeply involved in every stage of development. My responsibilities encompassed reviewing and providing feedback on gameplay mechanics and visual elements, ensuring a polished and engaging experience for players. Additionally, I played a crucial role in approving marketing materials to promote the game, adding to its buzz and anticipation.

This project held a special place in my heart, as it coincided with the Olympic Games being hosted in my home country. The opportunity to contribute to a game that celebrated this monumental event was truly rewarding and remains one of my fondest memories in my career.