The ARENA boasts a dynamic array of features including a fully interactive LED floor, dual digital push button interactive walls, immersive surround sound audio, reactive lighting, and captivating digital animations, all aimed at enhancing and diversifying your gaming experience. With transparent glass walls providing optimal viewing, you and your friends or family can spectate and engage in the excitement together, competing both individually and in teams.

In my role as a Producer at Conductr, I collaborated with the Creative and Development Teams to bring The Arena to life, incorporating eight interactive games using Unity. Our client, Dave & Buster's in America, sought to enrich their social gaming offerings. I was deeply involved in the project, even traveling to Houston, Texas, for its finalisation and presentation to Chris Morris, the CEO of Dave & Buster's.